Hi! My name is Michelle, and I’m a B2B SaaS demand generation marketer focused on outbound pipeline, campaign strategy, and content programs.

Oh, you want more than my elevator pitch? Sure thing, pull up a chair!

My career has taken me through a mix of industries, markets, and marketing functions—from brand and content to sales enablement, social media, and demand gen. I’ve worked across payments, edtech, ecommerce, and local search, with experience shaped by corporate structures, fast-moving teams, and moments of career reset.

Today, my work is centered on B2B SaaS marketing—particularly, how software companies can use embedded payments, outbound programs, and content to create stronger growth opportunities and positively influence revenue.

I’m all about action: building campaigns, testing messaging, analyzing performance, working with sales, learning from what does and does not work, and improving the next version. I believe good marketing should start better conversations—the kind that can turn awareness into pipeline and pipeline into revenue opportunities.

This site is where I share my proof points, lessons, and ongoing projects. It’s part portfolio, part archive, and part working notebook for what I’m learning as I continue my career as a demand gen marketer.