Portfolio

My current work sits at the intersection of demand generation, vertical SaaS, payments, and outbound pipeline.

I build and support vertical campaigns across 10+ industries, trade show campaigns, podcast and newsletter content, product messaging, and thought leadership around payments strategy.

The common thread across my work is helping marketing become more connected to business outcomes: stronger audience targeting, clearer messaging, better sales follow-up, more qualified conversations, and programs that support long-term revenue growth.

Performance highlights

  • Improved vertical campaign open rates from 19.7% to 31%

  • Improved trade show campaign open rates from 22.4% to 36.8%

  • Increased vertical campaign click rates from 1.68% to 7.6%

  • Drove a 1.5x increase in MQLs

  • Helped drive a 4x increase in SQLs

  • Contributed to the creation of new closed-won revenue from outbound programs

Outbound Campaign Strategy

Built and refreshed vertical SaaS outbound programs designed to create awareness, start conversations, and support pipeline growth.

Podcast, Newsletter & Content Programs

Supported content programs that turn payments expertise into usable sales, marketing, and audience-building assets.

Trade Show Campaign Programs

Developed pre- and post-event email cadences to help sales teams drive booth traffic, meeting opportunities, and follow-up momentum.

Messaging & Positioning

Translated complex B2B SaaS and payments topics into clearer campaign messaging, nurture themes, and sales-ready proof points.