Building Practical Demand Generation for B2B SaaS Companies

Who I Am

I’m Michelle Mondonedo, a demand generation marketer focused on outbound pipeline, campaign strategy, payments, and content programs.

I help turn complex B2B topics into campaigns, conversations, and proof points that sales teams can use to build a stronger pipeline and drive revenue.

This site is where I collect my work, writing, and lessons across B2B SaaS, outbound strategy, and the marketing work that happens between awareness, pipeline, and revenue in the age of AI.

What I Focus On

  • Demand generation built with sales in mind

  • Outbound pipeline programs

  • B2B SaaS payments

  • Content, podcast, and newsletter work

Proof of Work

Improved campaign engagement across vertical and trade show programs, including a 57% lift in vertical open rates and 64% lift in trade show open rates.

Contributed to year-over-year pipeline growth, including a 51% increase in MQLs and a 300% increase in SQLs.

Created a payments-focused LinkedIn newsletter with 3,100+ subscribers in its first year